Meeting in Munich

Communication Workshop – Trans-COST Action – 03th - 04th November 2011, Munich, Germany
Workshop on Value Communication of Novel Agro-technologies
IBZ (Internationales Begegnungszentrum der Wissenschaften) Munich

Learning from the GM debate, it is plausible to argue that other novel biotechnological strategies are likely to be regarded as problematic risk technologies as well. If scientists only offer facts, but do not address the value laden structures of citizens´ perception as well, communication will fail. Therefore the aim of the workshop is to develop strategies for successful communication in the food sector. In order to reach this goal, we intend to invite specialists on the value-laden risk and benefit communication and provide space for the participants from the different Cost Actions to utilize the information for the development of communication strategies.

Co-organised by:
Action FA0806 “Plant virus control employing RNA-based vaccines: A novel non-transgenic strategy” (Voloudakis)
Action FA0804 “Molecular farming: plants as a production platform for high value proteins” (Oksman-Caldenty)
Action FP0905 “Biosafety of forest transgenic trees: improving the scientific basis for safe tree development and implementation of EU policy directives” (Vettori)
Action FA1006: “Plant metabolic engineering for high value Products” (Warzecha)

Informative presentations given at the Munich workshop:

Jürgen Hampel - Different Understandings of Risk and the Discourse on Biotechnology
Joachim Schiemann - How to prevent burning of new breeding technologies?
Philipp Aerni - Consumer Behavior towards GMOs and what it reveals about morality and fear in Swiss politics
Franck L.B. Meijboom - Technology triggers trust
Guido Nicolosi - The lost food in the orthoretic society